Founded in May 2013, BadCredit.org is a top resource site that aims to educate Americans with bad credit ratings. The site consists of personal finance advice, guides, how-to's, reviews and more. The design and branding of the site focused around the color green to evoke feelings of hope, prosperity and security. A very authoritative and established look was also given to the brand.
BadCredit was designed to convey a thoroughly informative site filled with a wealth of articles, guides and how-to's that guide readers through their financial journey. The content sections of the site focus on making it easy to find different categories of articles while the reviews and offers portions of the site practice conversion-oriented design.
A matching business card was created for the site for use at various finance conferences. A mobile website was also designed with special focus on mobile conversions for the reviews and comparison sections of the site.
Editorial content on BadCredit that are feature articles all have accompanying cover images that match the branding of the company that is being written about. These images showcase my ability to adapt to the branding standards of any given company as well as my speed of creating these images, where I created an average of 70 images across all sites in a two-week period.